Resisting McDonaldization edited by Barry Smart.

The McDonaldization theory argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. This text engages in a critical appraisal of this thesis.

Bibliographic Details
Other Authors: Smart, Barry.
Format: Book
Language:English
Published: London : SAGE, 1999.
Subjects:
Online Access:CONNECT