The trendmakers : behind the scenes of the global fashion industry / Jenny Lantz.

Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends const...

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Bibliographic Details
Main Author: Lantz, Jenny, (Author)
Format: Book
Language:English
Published: London : Bloomsbury Academic, 2016.
Series:Dress, body, culture.
Subjects:
Online Access:CONNECT
Description
Summary:Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This text explores the social significance of trends in the global fashion industry through interviews with these ̀fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781474259804
1474259804
9781474259781
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9781474259828
1474259820