Speechwright : an insider's take on political rhetoric / William F. Gavin.

For almost thirty years, William F. Gavin wrote speeches at the highest levels of government. Speechwright is his insider's view of politics, a shrewd critique of presidential and congressional rhetoric, and a personal look at the political leaders for whom he wrote speeches. While serving Pres...

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Bibliographic Details
Main Author: Gavin, William F., (Author)
Format: Book
Language:English
Published: East Lansing : Michigan State University Press, [2011]
Subjects:
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505 0 |a A speech at the beach -- A speechwright's education -- Becoming a speechwright -- On the campaign trail -- The White House -- A brief bureaucratic interlude -- Jim Buckley and Ronald Reagan -- Bob Michel, man of the House -- Working with the Gipper, again -- Getting the job done. 
520 |a For almost thirty years, William F. Gavin wrote speeches at the highest levels of government. Speechwright is his insider's view of politics, a shrewd critique of presidential and congressional rhetoric, and a personal look at the political leaders for whom he wrote speeches. While serving President Richard Nixon and candidate Ronald Reagan, Gavin advocated for "working rhetoric"--Well-crafted, clear, hard-hitting arguments that did not off er visions of the unattainable, but instead limited political discourse to achievable ends reached through practical means. Filled with hard-earned wisdom about politics and its discontents, Speechwright describes Gavin's successes, his failures, and his call for political rhetoric built on strong argument rather than the mere search for eloquence. 
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