A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward.

Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers....

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Bibliographic Details
Main Author: Ward, Douglas B., 1961-
Format: Book
Published: Philadelphia : Temple University Press, 2010.
Online Access:CONNECT