Understanding markets and strategy : how to exploit markets for sustainable business growth / Malcolm Morley.

"Explaining the context, meaning and value of markets, this book shows how to analyze markets, develop appropriate strategies and respond appropriately to changing competitive dynamics. Debunking myths around how markets are defined, it provides ways to take advantage of the assets a company po...

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Bibliographic Details
Main Author: Morley, Malcolm.
Format: Book
Published: Philadelphia, PA : Kogan Page, 2014.
Edition:1st edition.
Online Access:CONNECT