Gaining momentum : managing the diffusion of innovations / editors, Joe Tidd.

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and busine...

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Bibliographic Details
Other Authors: Tidd, Joseph, 1960-
Format: Book
Published: London : Singapore ; Hackensack, NJ : Imperial College Press ; Distributed by World Scientific Pub., ©2010.
Series:Series on technology management ; v. 15.
Online Access:CONNECT