Robert's rules of innovation : a 10-step program for corporate survival / Robert F. Brands ; with Martin J. Kleinman.
From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation. In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's " innovate or die" world, in...
Hoboken, N.J. :
John Wiley & Sons,