APA Citation

McDonald, M., & McDonald, M. (2016). Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald: Understanding marketing plans and strategy / Malcolm McDonald (Second edition.). Philadelphia, PA: Kogan Page.

Chicago Style Citation

McDonald, Malcolm,, and Malcolm McDonald. Malcolm McDonald On Marketing Planning : Understanding Marketing Plans and Strategy / Malcolm McDonald: Understanding Marketing Plans and Strategy / Malcolm McDonald. Second edition. Philadelphia, PA: Kogan Page, 2016.

MLA Citation

McDonald, Malcolm,, and Malcolm McDonald. Malcolm McDonald On Marketing Planning : Understanding Marketing Plans and Strategy / Malcolm McDonald: Understanding Marketing Plans and Strategy / Malcolm McDonald. Second edition. Philadelphia, PA: Kogan Page, 2016.

Warning: These citations may not always be 100% accurate.