Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald.

"A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning focuseson the practical application of marketing planning. Chapters explainadvertising and sales promotion strategies, price and sales strategies, how to define markets and segments,...

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Bibliographic Details
Main Author: McDonald, Malcolm, (Author)
Other Authors: McDonald, Malcolm.
Format: Book
Published: Philadelphia, PA : Kogan Page, 2016.
Edition:Second edition.
Online Access:CONNECT