Marketing fashion : strategy, branding and promotion / Harriet Posner.

"Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail...

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Bibliographic Details
Main Author: Posner, Harriet, (Author)
Format: Book
Published: London : Laurence King Publishing, 2015.
Edition:Second edition.
Online Access:CONNECT