Inviting Latino voters : party messages and Latino party identification / Stacey L. Connaughton.

Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television a...

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Bibliographic Details
Main Author: Connaughton, Stacey L., 1971-
Format: Book
Published: New York : Routledge, 2005.
Series:Latino communities.
Online Access:CONNECT
Table of Contents:
  • Ch. 1. Organizational identity, identification, and political parties
  • ch. 2. The innovators and the traditionalists
  • ch. 3. Invitations for identification in Latino-oriented television ads
  • ch. 4. (Party) identifiers
  • ch. 5. Partisan identification.