Inviting Latino voters : party messages and Latino party identification / Stacey L. Connaughton.

Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television a...

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Bibliographic Details
Main Author: Connaughton, Stacey L., 1971-
Format: Book
Language:English
Published: New York : Routledge, 2005.
Series:Latino communities.
Subjects:
Online Access:CONNECT
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245 1 0 |a Inviting Latino voters :  |b party messages and Latino party identification /  |c Stacey L. Connaughton. 
260 |a New York :  |b Routledge,  |c 2005. 
300 |a 1 online resource (xvi, 205 pages) 
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490 1 |a Latino communities. 
504 |a Includes bibliographical references (pages 181-200) and index. 
505 0 |a Ch. 1. Organizational identity, identification, and political parties -- ch. 2. The innovators and the traditionalists -- ch. 3. Invitations for identification in Latino-oriented television ads -- ch. 4. (Party) identifiers -- ch. 5. Partisan identification. 
588 0 |a Print version record. 
520 |a Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts. 
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650 0 |a Hispanic Americans  |x Politics and government. 
650 0 |a Political parties  |z United States. 
650 0 |a Party affiliation  |z United States. 
650 0 |a Voting  |z United States. 
651 0 |a United States  |x Politics and government  |y 1989- 
651 0 |a United States  |x Ethnic relations  |x Political aspects. 
648 7 |a Since 1989  |2 fast. 
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776 0 8 |i Print version:  |a Connaughton, Stacey L., 1971-  |t Inviting Latino voters.  |d New York : Routledge, 2005  |z 0415971829  |w (DLC) 2004012978  |w (OCoLC)55658293. 
830 0 |a Latino communities. 
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