Inviting Latino voters : party messages and Latino party identification / Stacey L. Connaughton.

Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television a...

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Bibliographic Details
Main Author: Connaughton, Stacey L., 1971-
Format: Book
Language:English
Published: New York : Routledge, 2005.
Series:Latino communities.
Subjects:
Online Access:CONNECT
Description
Summary:Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.
Physical Description:1 online resource (xvi, 205 pages)
Bibliography:Includes bibliographical references (pages 181-200) and index.
ISBN:0203325958
9780203325957
0415971829
9780415971829
9781135874186
1135874182
9781135874131
1135874131
9781135874179
1135874174
9780415649308
0415649307