The emerging high-tech consumer : a market profile and marketing strategy implications / edited by Allan C. Reddy.
Westport, Conn. :
Table of Contents:
- High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy
- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy
- The Telecommunications Act and the high-tech consumer / James A. Muncy
- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman
- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy
- Global consumers / Niren M. Vyas and Allan C. Reddy
- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock
- Conclusion : marketing strategy implications / Allan C. Reddy
- Appendix A : researching industry information electronically / Ruth Pagell
- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy.