Seeing spots : a functional analysis of presidential television advertisements, 1952-1996 / William L. Benoit.

Benoit provides a comprehensive analysis of presidential spots from the inception of this important message form in 1952 through the most recent national campaign in 1996. He includes both primary and general spots as well as those from third party candidates.

Bibliographic Details
Main Author: Benoit, William L.
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 1999.
Series:Praeger series in political communication.
Subjects:
Online Access:CONNECT
Description
Summary:Benoit provides a comprehensive analysis of presidential spots from the inception of this important message form in 1952 through the most recent national campaign in 1996. He includes both primary and general spots as well as those from third party candidates.
Physical Description:1 online resource (xii, 238 pages) : illustrations.
Bibliography:Includes bibliographical references.
ISBN:0313003254
9780313003257
0275966453
9780275966454
ISSN:1062-5623.