European business and marketing / edited by Phil Harris and Frank McDonald.

Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.

Bibliographic Details
Main Author: Harris, Phil, 1952-
Other Authors: McDonald, Frank, 1951-
Format: Book
Language:English
Published: London ; Thousand Oaks, Calif. : SAGE, 2003.
Edition:2nd ed.
Subjects:
Online Access:CONNECT
Description
Summary:Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.
Physical Description:1 online resource (302 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781412932349
1412932343
9781446219782
144621978X