European business and marketing / edited by Phil Harris and Frank McDonald.

Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.

Bibliographic Details
Main Author: Harris, Phil, 1952-
Other Authors: McDonald, Frank, 1951-
Format: Book
Language:English
Published: London ; Thousand Oaks, Calif. : SAGE, 2003.
Edition:2nd ed.
Subjects:
Online Access:CONNECT