Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world&#...

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Bibliographic Details
Main Author: McDonald, Malcolm.
Corporate Author: Institute of Marketing.
Format: Book
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 1999.
Edition:4th ed.
Series:Marketing series (London, England). Professional development.
Subjects:
Online Access:CONNECT