Key account plans : the practitioners' guide to profitable planning / Lynette Ryals, Malcolm McDonald.

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line. Best prac...

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Bibliographic Details
Main Author: Ryals, Lynette.
Other Authors: McDonald, Malcolm.
Format: Book
Published: Oxford, UK ; Burlington, MA : Butterworth-Heinemann, 2008.
Edition:1st ed.
Online Access:CONNECT