Resisting McDonaldization / edited by Barry Smart.
The McDonaldization theory argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. This text engages in a critical appraisal of this thesis.
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; Thousand Oaks :
Sage,
1999.
|
| Subjects: | |
| Online Access: | CONNECT |
