Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano.
This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which poli...
Stanford, Calif. :
Stanford University Press,