Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano.

This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which poli...

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Bibliographic Details
Main Author: Abrajano, Marisa, 1977-
Format: Book
Language:English
Published: Stanford, Calif. : Stanford University Press, ©2010.
Subjects:
Online Access:CONNECT