In defense of negativity : attack ads in presidential campaigns / John G. Geer.

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack e...

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Bibliographic Details
Main Author: Geer, John Gray.
Format: Book
Published: Chicago : University of Chicago Press, 2006.
Series:Studies in communication, media, and public opinion.
Online Access:CONNECT