In defense of negativity : attack ads in presidential campaigns / John G. Geer.
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack e...
University of Chicago Press,
|Series:||Studies in communication, media, and public opinion.