Campaign talk : why elections are good for us / Roderick P. Hart.

"Roderick Hart may be among the few Americans who believe that what politicians say in a campaign actually matters. He also believes that campaigns work. Even as television coverage, political ads, and opinion polls turn elections into field days for marketing professionals, Hart argues convinc...

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Bibliographic Details
Main Author: Hart, Roderick P.
Format: Book
Published: Princeton, N.J. : Princeton University Press, ©2000.
Series:Book collections on Project MUSE.
Online Access:CONNECT
Table of Contents:
  • Ch. 1. Campaign Questions
  • Ch. 2. Campaign Language
  • Ch. 3. Campaign Evolution
  • Ch. 4. Campaign Functions
  • Ch. 5. Campaign Forums
  • Ch. 6. The Political Voice
  • Ch. 7. The Media's Voice
  • Ch. 8. The People's Voice
  • Ch. 9. Campaign Reflections
  • Appendix: 1. Diction: The Text Analysis Program
  • 2. Statistical Notes
  • 3. Sampling Details.