Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.

Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.

Bibliographic Details
Main Author: Neves, Marcos Fava.
Other Authors: Castro, Luciano Thomé e., Cônsoli, Matheus Alberto.
Format: Book
Published: New York : Routledge, 2010.
Online Access:CONNECT