Researching the public opinion environment : theories and methods / Sherry Devereaux Ferguson.
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addre...
Thousand Oaks :
|Series:||Sage series in public relations ;
v. 3. |