Researching the public opinion environment : theories and methods / Sherry Devereaux Ferguson.

Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addre...

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Bibliographic Details
Main Author: Ferguson, Sherry Devereaux.
Format: Book
Published: Thousand Oaks : SAGE Publications, 2000.
Series:Sage series in public relations ; v. 3.
Online Access:CONNECT