Marketing fashion / Harriet Posner.

'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashio...

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Bibliographic Details
Main Author: Posner, Harriet.
Format: Book
Language:English
Published: London : Laurence King Pub., 2011.
Series:Portfolio (Laurence King Publishing)
Subjects:
Online Access:CONNECT
Table of Contents:
  • Structure of the fashion market
  • The marketing toolkit
  • Research and planning
  • Understanding the customer
  • Introduction to branding
  • Fashion promotion
  • Careers in fashion marketing.