Marketing fashion / Harriet Posner.
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashio...
Laurence King Pub.,
|Series:||Portfolio (Laurence King Publishing)
- Structure of the fashion market
- The marketing toolkit
- Research and planning
- Understanding the customer
- Introduction to branding
- Fashion promotion
- Careers in fashion marketing.