Marketing fashion / Harriet Posner.

'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashio...

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Bibliographic Details
Main Author: Posner, Harriet.
Format: Book
Language:English
Published: London : Laurence King Pub., 2011.
Series:Portfolio (Laurence King Publishing)
Subjects:
Online Access:CONNECT
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300 |a 1 online resource (224 pages) :  |b illustrations (chiefly color) 
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338 |a online resource  |b cr  |2 rdacarrier. 
490 1 |a Portfolio. 
500 |a Includes index. 
505 0 |a Structure of the fashion market -- The marketing toolkit -- Research and planning -- Understanding the customer -- Introduction to branding -- Fashion promotion -- Careers in fashion marketing. 
520 |a 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry. 
504 |a Includes bibliographical references and index. 
590 |a EBSCO eBook Academic Comprehensive Collection North America. 
650 0 |a Fashion merchandising. 
650 0 |a Clothing trade. 
650 0 |a Fashion. 
730 0 |a WORLDSHARE SUB RECORDS. 
830 0 |a Portfolio (Laurence King Publishing) 
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