American business abroad : Ford on six continents / Mira Wilkins, Frank Ernest Hill ; with an introduction by Allan Nevins.

"American Business Abroad: Ford on Six Continents, by Mira Wilkins and Frank Ernest Hill, documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archive...

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Bibliographic Details
Main Author: Wilkins, Mira.
Other Authors: Hill, Frank Ernest, 1888-1969.
Format: Book
Language:English
Published: Cambridge [England] ; New York : Cambridge University Press, 2011.
Edition:New ed. / with a new introduction by Mira Wilkins.
Subjects:
Online Access:CONNECT
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245 1 0 |a American business abroad :  |b Ford on six continents /  |c Mira Wilkins, Frank Ernest Hill ; with an introduction by Allan Nevins. 
250 |a New ed. /  |b with a new introduction by Mira Wilkins. 
260 |a Cambridge [England] ;  |a New York :  |b Cambridge University Press,  |c 2011. 
300 |a 1 online resource (xxvii, 541 pages) :  |b illustrations, portraits. 
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500 |a Originally published: Detroit : Wayne State University Press, 1964. 
520 |a "American Business Abroad: Ford on Six Continents, by Mira Wilkins and Frank Ernest Hill, documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archives, this book traces the company's rise as a multinational enterprise. Following the export of the sixth car produced by the company, Ford opened its first plant abroad in its second year of business and quickly expanded around the world, building a business that by the mid-1920s spanned six continents. It faced wars, nationalism, numerous government restrictions, and all the perils of operating across borders. First published in 1964, this book has lasting value in reminding readers of the long and uneven path of globalization. It is a major contribution to global economic history. In addition, Ford's history offers useful lessons today for both participants in the global economy and students of international business."--Publisher's website. 
504 |a Includes bibliographical references (pages 445-514) and index. 
505 0 |a Introduction -- First venture -- Probing for markets -- Model T: triumph and fable -- The alchemy of war -- Steps in expansion -- The sun never sets -- Prosperity and frustration -- The missionary spirit -- The best-laid plans -- Marriage of convenience -- Time of desperation -- A world disturbed -- Extreme of nationalism -- The British empire -- On both sides of World War II -- The crippled phoenix -- The new company -- Manufacturing for world markets: from Dagenham to Geelong -- New times, new faces, new policies. 
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700 1 |a Hill, Frank Ernest,  |d 1888-1969. 
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776 0 8 |i Print version:  |a Wilkins, Mira.  |t American business abroad.  |b New ed.  |d Cambridge [England] ; New York : Cambridge University Press, 2011  |z 9781107007970  |w (OCoLC)727702091. 
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