Digital privacy in the marketplace : perspectives on the information exchange / George R. Milne.

This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the rea...

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Bibliographic Details
Main Author: Milne, George R., (Author)
Format: Book
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Digital and social media marketing and advertising collection.
Online Access:CONNECT
Table of Contents:
  • 1. The information environment and the privacy problem
  • 2. Why privacy is needed
  • 3. Perspectives of privacy: technology history and academic theories
  • 4. Information exchange and privacy in the marketplace
  • 5. Information based privacy harms
  • 6. Forms of protection
  • 7. The future of privacy
  • References
  • Index.