Digital privacy in the marketplace : perspectives on the information exchange / George R. Milne.
This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the rea...
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
|Series:||Digital and social media marketing and advertising collection.