Digital privacy in the marketplace : perspectives on the information exchange / George R. Milne.

This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the rea...

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Bibliographic Details
Main Author: Milne, George R., (Author)
Format: Book
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Digital and social media marketing and advertising collection.
Subjects:
Online Access:CONNECT
Description
Summary:This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
Item Description:Title from PDF title page (viewed on January 26, 2015).
Physical Description:1 online resource (1 PDF (xv, 179 pages)).
Bibliography:Includes bibliographical references (pages 155-172) and index.
ISBN:9781606498491
1606498495
1606498487
9781606498484
ISSN:2333-8830.