The nature and origins of mass opinion / John R. Zaller.

Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences, and applies it to both domestic and foreign policy, trust in government, racial equality, presidential approval, and voting behaviour.

Bibliographic Details
Main Author: Zaller, John, 1949-
Format: Book
Published: Cambridge [England] ; New York, NY, USA : Cambridge University Press, 1992.
Series:Cambridge studies in public opinion and political psychology.
Online Access:CONNECT