Innovation and Strategy.

This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.

Bibliographic Details
Other Authors: Varadarajan, Rajan., Jayachann, Satish.
Format: Book
Published: [Place of publication not identified] : Emerald Publishing : Emerald Publishing Limited, 2018.
Edition:First edition.
Series:Review of marketing research ; vol. 15.
Online Access:CONNECT