Consumer capitalism : politics, product markets, and firm strategy in France and Germany / Gunnar Trumbull.
"Gunnar Trumbull investigates the origins of national systems of consumer protection in France and Germany, where, in the early 1970s, consumer groups and producers organized to advance their own ideas about the identity and interests of the affluent consumer. Through a comparison of eight area...
Ithaca, N.Y. :
Cornell University Press,
|Series:||Cornell studies in political economy.