APA Citation

McDonald, M. (2011). Marketing Plans for Services: A Complete Guide, Third Edition McDonald, Malcolm: A Complete Guide, Third Edition McDonald, Malcolm (1st edition.). Wiley.

Chicago Style Citation

McDonald, Malcolm. Marketing Plans for Services: A Complete Guide, Third Edition McDonald, Malcolm: A Complete Guide, Third Edition McDonald, Malcolm. 1st edition. Wiley, 2011.

MLA Citation

McDonald, Malcolm. Marketing Plans for Services: A Complete Guide, Third Edition McDonald, Malcolm: A Complete Guide, Third Edition McDonald, Malcolm. 1st edition. Wiley, 2011.

Warning: These citations may not always be 100% accurate.