Managing Innovation, Design and Creativity von Stamm, Bettina.

Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essent...

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Bibliographic Details
Main Author: von Stamm, Bettina, (Author)
Corporate Author: Safari, an O’Reilly Media Company.
Format: Book
Language:English
Published: Wiley, 2008.
Edition:1st edition
Online Access:CONNECT
Description
Summary:Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.
Physical Description:1 online resource (592 pages)
Format:Mode of access: World Wide Web.
ISBN:9780470510667