Managing Innovation, Design and Creativity von Stamm, Bettina.
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essent...
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| Format: | Book |
| Language: | English |
| Published: |
Wiley,
2008.
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| Edition: | 1st edition |
| Online Access: | CONNECT |
