Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning Venkatesan, Rajkumar.

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics , three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a b...

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Bibliographic Details
Main Authors: Venkatesan, Rajkumar, (Author), Farris, Paul, (Author), Wilcox, Ronald, (Author)
Corporate Author: Safari, an O’Reilly Media Company.
Format: Book
Published: PH Professional Business, 2014.
Edition:1st edition
Online Access:CONNECT