Groundbreakers how Obama's 2.2 million volunteers transformed campaigning in America / Elizabeth McKenna, Hahrie Han ; foreword by Jeremy Bird.

"Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technol...

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Main Author: McKenna, Elizabeth.
Corporate Author: eBook Academic Collection - North America.
Other Authors: Han, Hahrie.
Format: Book
Language: English
Published: New York, NY : Oxford University Press, 2014.
Subjects:
Online Access: eBook Academic Collection - North America