The nature and origins of mass opinion / John R. Zaller.

In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range...

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Bibliographic Details
Main Author: Zaller, John, 1949- (Author)
Format: Book
Published: Cambridge : Cambridge University Press, 1992.
Series:Cambridge studies in public opinion and political psychology.
Online Access:CONNECT