Localising Hollywood / Courtney Brannon Donoghue.

"Hollywood has a complex relationship with local markets around the world. This critical yet accessible overview of Hollywood's local presence investigates the dynamic between the studios' film entertainment divisions and individual media markets - exploring how their position, partne...

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Bibliographic Details
Main Author: Brannon Donoghue, Courtney, (Author)
Format: Book
Language:English
Published: London : BFI/Palgrave, 2017.
Series:International screen industries.
Subjects:
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246 3 |a Localizing Hollywood. 
264 1 |a London :  |b BFI/Palgrave,  |c 2017. 
264 4 |c ©2017. 
300 |a x, 190 pages :  |b illustrations ;  |c 24 cm. 
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490 1 |a International screen industries. 
520 |a "Hollywood has a complex relationship with local markets around the world. This critical yet accessible overview of Hollywood's local presence investigates the dynamic between the studios' film entertainment divisions and individual media markets - exploring how their position, partnerships and practices function in an era characterised by globalisation, digitisation and convergence. Engaging with key scholarly and industrial debates, the book incorporates first-hand accounts gathered from extensive fieldwork and research. It addresses a wide range of international operations, from creative partnerships and production strategies to promotional and distribution processes. With a particular focus on Europe and Latin America, the text interrogates earlier notions of a 'global Hollywood' and globalisation, where media conglomerates were viewed as economically rational or all-powerful organisations. By exploring how decision-making processes and creative negotiations between Hollywood media executives and local forces operate, it reveals the complex picture of filmmaking and circulation in today's supposedly globalised and digitised societies."--Back cover. 
505 0 |a Introduction : Hollywood's global footprint -- History of international operations (1900s-70s) -- Conglomerate Hollywood and international operations (1980s-2016) -- Local studio operations : country managers and the local-language production process -- International media hubs : studio production cultures and local infrastructure -- The motion picture association and its member studios : policy, piracy, and promotion -- Local blockbusters and media franchising : convergence and cross-media -- Conclusion : local spaces, global places. 
504 |a Includes bibliographical references (pages 160-177), list of interviews (pages 178-180), and index. 
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