Localising Hollywood / Courtney Brannon Donoghue.

"Hollywood has a complex relationship with local markets around the world. This critical yet accessible overview of Hollywood's local presence investigates the dynamic between the studios' film entertainment divisions and individual media markets - exploring how their position, partne...

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Bibliographic Details
Main Author: Brannon Donoghue, Courtney, (Author)
Format: Book
Language:English
Published: London : BFI/Palgrave, 2017.
Series:International screen industries.
Subjects:
Description
Summary:"Hollywood has a complex relationship with local markets around the world. This critical yet accessible overview of Hollywood's local presence investigates the dynamic between the studios' film entertainment divisions and individual media markets - exploring how their position, partnerships and practices function in an era characterised by globalisation, digitisation and convergence. Engaging with key scholarly and industrial debates, the book incorporates first-hand accounts gathered from extensive fieldwork and research. It addresses a wide range of international operations, from creative partnerships and production strategies to promotional and distribution processes. With a particular focus on Europe and Latin America, the text interrogates earlier notions of a 'global Hollywood' and globalisation, where media conglomerates were viewed as economically rational or all-powerful organisations. By exploring how decision-making processes and creative negotiations between Hollywood media executives and local forces operate, it reveals the complex picture of filmmaking and circulation in today's supposedly globalised and digitised societies."--Back cover.
Physical Description:x, 190 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 160-177), list of interviews (pages 178-180), and index.
ISBN:1844576884
9781844576883
9781844576876
1844576876