Corporate co-optation of sport: the case of snowboarding : (Vol. 13,1).
This study examined the effects of corporate sponsorship on the sport of snowboarding. Once a prime example of alternative sport, snowboarding is now one of the most popular winter sports in the United States. Data were gathered using two research methods: a content analysis of advertisements in sno...
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
1999
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| Subjects: | |
| Online Access: | Static URL is not available. In OregonPDF, search for the Author using the All tab. |
