Television brandcasting : the return of the content-promotion hybrid / Jennifer Gillan.

"Television Brandcasting examines U.S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making...

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Bibliographic Details
Main Author: Gillan, Jennifer, (Author)
Format: Book
Language:English
Published: New York : Routledge, 2015.
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Walker Library - 2nd Floor

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Call Number: 384.55068 G411t
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