Television brandcasting : the return of the content-promotion hybrid / Jennifer Gillan.
"Television Brandcasting examines U.S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making...
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Bibliographic Details
| Main Author: |
Gillan, Jennifer,
(Author) |
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| Format: | Book
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| Language: | English |
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| Published: |
New York :
Routledge,
2015.
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| Subjects: |
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