Market segmentation how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

Bibliographic Details
Main Author: McDonald, Malcolm.
Corporate Author: NetLibrary, Inc.
Other Authors: Dunbar, Ian, 1951-
Format: Book
Language:English
Published: Amsterdam; Boston : Elsevier/Butterworth-Heinemann, 2004.
Edition:[3rd ed.]
Subjects:
Online Access:CONNECT