Seeing spots a functional analysis of presidential television advertisements, 1952-1996 / William L. Benoit.

Bibliographic Details
Main Author: Benoit, William L.
Corporate Author: NetLibrary, Inc.
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 1999.
Series:Praeger series in political communication,
Subjects:
Online Access:CONNECT
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245 1 0 |a Seeing spots  |h [electronic resource] :  |b a functional analysis of presidential television advertisements, 1952-1996 /  |c William L. Benoit. 
260 |a Westport, Conn. :  |b Praeger,  |c 1999. 
300 |a xii, 238 p. :  |b ill. ;  |c 24 cm. 
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440 0 |a Praeger series in political communication,  |x 1062-5623. 
504 |a Includes bibliographical references. 
533 |a Electronic reproduction.  |b Boulder, Colo. :  |c NetLibrary,  |d 2002.  |n Available via World Wide Web.  |n Access may be limited to NetLibrary affiliated libraries. 
650 0 |a Presidents  |z United States  |x Election. 
650 0 |a Advertising, Political  |z United States. 
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