Seeing spots a functional analysis of presidential television advertisements, 1952-1996 / William L. Benoit.

Bibliographic Details
Main Author: Benoit, William L.
Corporate Author: NetLibrary, Inc.
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 1999.
Series:Praeger series in political communication,
Subjects:
Online Access:CONNECT
Description
Physical Description:xii, 238 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0313003254 (electronic bk.)
ISSN:1062-5623.