Creating social change. [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman.

Bibliographic Details
Main Author: Zaltman, Gerald.
Other Authors: Kotler, Philip., Kaufman, Ira.
Format: Book
Published: New York, Holt, Rinehart, and Winston [1972]
Series:Holt, Rinehart and Winston marketing series.

Walker Library - 2nd Floor

Holdings details from Walker Library - 2nd Floor
Call Number: 301.24 Z14c
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