Through the jingle jungle : the art and business of making music for commercials / Steve Karmen.

Bibliographic Details
Main Author: Karmen, Steve.
Format: Book
Published: New York : Billboard Books, 1989.
Table of Contents:
  • An overview
  • Jingology
  • A foot in the door
  • The creative process
  • Making your presentation
  • The talent and those who book them
  • The production budget
  • Talent payment
  • Making the deal
  • The day of the recording session
  • Postproduction
  • You're on the air!
  • Finding out where the "hits" are.