Influencer : the power to change anything / Kerry Patterson ... [et al.].
New York :
Table of Contents:
- You're an influencer
- Find vital behaviors
- Change the way you change minds
- Make the undesirable desirable : personal motivation
- Surpass your limits : personal ability
- Harness peer pressure : social motivation
- Never go it alone : social ability
- Design rewards & demand accountability : structural motivation
- Change the environment : structural ability
- Become an influencer
- Over-determine success by implementing multiple sources of influence.